JG Fashion: November 2010

Tuesday 30 November 2010

Collage for START

the sentence to add: "Fashion starts in London Start"

Collage for Matches

The sentence to add is : "The World leading disigners under one small roof"

Collage for Liberty shop

the sentence should be added in the right top corner: "The ALTAR of HAUTE COUTURE"

Wednesday 24 November 2010

Generic Fashion shop research. Concept. History....

Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed at Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London. By 1874, inspired by his 10 years of service, Arthur then decided to start a business of his own, believing that he could change the look of homewares and fashion.With a £2,000 loan from his future father-in-law, Arthur Liberty took on the lease of half a shop at 218a Regent Street with only three staff.The shop opened in 1875 selling ornaments, fabric and objets d'art from Japan and the East. Within eighteen months Arthur Liberty had repaid the loan and acquired the second half of 218 Regent Street. As the business grew, neighbouring properties were bought and added. Liberty of London is a luxury accessories brand which draws on Liberty's heritage. Launched in 2005, it operates under the creative direction of Ed Burstell. It is owned by BlueGem Capital Partners LLP. In the summer of 2008 a flagship Liberty of London boutique was opened at 197 Sloane Street, London. On 22 June 2009, Vogue reported that the Sloane Street store had been sold and the business transferred to the Regent Street store.In the spring of 2010, Liberty of London collaborated with U.S. discount retailer Target for a limited edition line of clothing and housewares featuring Liberty's bold graphic patterns

Urban Outfitters, Inc. (NASDAQ: URBN) is a publicly traded American company that owns and operates five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain and Leifsdottir, a luxury brand for Anthropologie.[3]Urban Outfitters originated as "The Free People's Store" in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. Shortly thereafter the owner and now Chairman, Richard Hayne, changed the name to Urban Outfitters. The product line has evolved from vintage, bohemian, retro, hipster, ironically humorous, kitschy apparel and furniture to include luxury brands and several designer collaborations.Headquartered at the Philadelphia Navy Yard, Urban Outfitters operates more than 140 locations in the United States, Canada, the Republic of Ireland, Denmark, Sweden, Germany, Belgium, and the United Kingdom.On November 27, 2009, the firm drew the attention of the Swedish press for denying collective bargaining rights to employees at their Stockholm store by making all 48 workers redundant and re-hiring them through employment agency Academic Work.[4][5] In response to the move, ombudsman Jimmy Ekman called for tougher laws to prevent other firms denying collective bargaining rights in this way.Urban Outfitters has been described as selling hip, kitschy, and ironic merchandise, for example, T-shirts emblazoned with the words "Jive Turkey" or "Atari". According to their website, Urban Outfitters' "established ability to understand our customers and connect with them on an emotional level is the reason for our success." The site says that "the reason for this success is that our brands... are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment" and that "the emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy." Urban outfitters seek to create "a differential shopping experience, which creates an emotional bond with the 18 to 30 year old target customer we serve." in 2009, it agreed to sell limited editions of Polaroid ONE600 instant cameras and Type 779 instant film in partnership with the Austrian entrepreneur Florian Kaps, who acquired the rights to manufacture 700 copies of the defunct product.

Generic Fashion shop research. Concept. History...

Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group, which also owns a number of other retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis.Its primary sales come from a range of products including clothing and fashion accessories, and is mainly known for its women's clothing, with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion retail arena. Topshop Oxford Street is the world's largest fashion store and is also the home of the brand's flagship store. The store's features include a nail bar, a one hour tailoring service, a hair salon by famed catwalk hairdresser Daniel Hersheson, and a one hour delivery service whereby customers can place an order to the store and their products will be delivered by Vespa scooter to them within one hour, providing that they live in the delivery zone. Topshop also houses an EAT café/sandwich bar. Topshop Oxford Circus is roughly 90,000 square feet (8,400 m2) and covers five floors. The shop attracts up to 30,000 customers each day. Customers can also access fellow Arcadia Group member Miss Selfridge, which is situated next door, through the sweet shop.

Generic Fashion shop research. Concept. History. ETC.

Selfridges is a chain of high enddepartment storesin the United Kingdom. It was founded by Harry GordonSelfridge. The flagship store in London'sOxford Streetis the second largest shop in the UK (after Harrods) and was opened on 15 March 1909.H. Gordon Selfridge was born in 1858 in Ripon, Wisconsin, and in 1879 joined Field, Leiter and Company (later to become Marshall Field & Company), where he worked for the famous Chicago retailer. He worked his way up through the firm, married into the prominent Buckingham family, and amassed the fortune with which he built his new London store.
Selfridge's innovative marketing led to his success. He tried to make shopping a fun adventure instead of a chore. He put merchandise on display so customers could examine it, put the highly profitable perfume counter front-and-centre on the ground floor, and established policies that made it safe and easy for customers to shop — techniques that have been adopted by modern department stores the world over.

Dover Street Market is a multilevel fashion retail store created by Rei Kawakubo of Japanese fashion label Comme des Garçons. It is located in Mayfair, London.Dover Street Market Tokyo opened in 2006 and is a smaller version of the London store.
Concept and Direction by Rei KAWAKUBO: "I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision."
"We hope to make DSM more and more interesting. I enjoy seeing all the customers coming to DSM dressed in their strong, good looking and individual way. I would like for DSM to be the place where fashion becomes fascinating." Rei KAWAKUBO