Generic Fashion shop research. Concept. History. ETC.

Selfridges is a chain of high enddepartment storesin the United Kingdom. It was founded by Harry GordonSelfridge. The flagship store in London'sOxford Streetis the second largest shop in the UK (after Harrods) and was opened on 15 March 1909.H. Gordon Selfridge was born in 1858 in Ripon, Wisconsin, and in 1879 joined Field, Leiter and Company (later to become Marshall Field & Company), where he worked for the famous Chicago retailer. He worked his way up through the firm, married into the prominent Buckingham family, and amassed the fortune with which he built his new London store.
Selfridge's innovative marketing led to his success. He tried to make shopping a fun adventure instead of a chore. He put merchandise on display so customers could examine it, put the highly profitable perfume counter front-and-centre on the ground floor, and established policies that made it safe and easy for customers to shop — techniques that have been adopted by modern department stores the world over.

Dover Street Market is a multilevel fashion retail store created by Rei Kawakubo of Japanese fashion label Comme des Garçons. It is located in Mayfair, London.Dover Street Market Tokyo opened in 2006 and is a smaller version of the London store.
Concept and Direction by Rei KAWAKUBO: "I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision."
"We hope to make DSM more and more interesting. I enjoy seeing all the customers coming to DSM dressed in their strong, good looking and individual way. I would like for DSM to be the place where fashion becomes fascinating." Rei KAWAKUBO