Wednesday, 27 April 2011





Interview with Schwarzkopf Professional master of technical knowledge and Art Director in Baltic States and Eastern Europe – VIKTORIJA AMELINA.

 A: Hi Vicky how are you today? It looks like I’d be better to have an appointment to speak with you.

V: No worries, I’m always happy to see my students.

A: Vicky,  can you please tell me have “schwarzkopf professional”  been presenting Grungy style hairstyles ?

V: Yes  we did.  It was like a little teaching seminar for all the hairdressers and stylists of the company several years ago. We were representing  three different looks of Grunge hairstyles.

A: That sounds great can you please tell me about each look you were representing and it would be great if you can recommend to our readers how they can make and keep that kind of hairstyle?

V: Yes of course. The first one was  called “ThE UnWaSHed” look ,the unwashed grunge style is arguably the easiest to create. However, if you do in fact like to shower and wash your hair daily, you may need synthetic hair products to make your hair look more unwashed than it truly is. If you don’t want to wash your hair daily, simply leaving your hair unwashed for a few days at a time so that it lays stringy on your head. You may find that you’ll need to build up your resistance to washing your hair over a few days at a time. If you still wish to wash your hair daily, purchase a styling pomade from our “OSIS +” collection  to run through your hair to make it look more unkempt and unwashed. After a shower, dry your hair as normal and use your fingers to work the pomade into the roots of your hair to make your hair look dirtier. Don’t use too much, as it will make your hair feel greasy; a finger amount is plenty.

A: Sounds very nice and easy to create.

V: Yes that’s true and believe me sometimes it’s look much better than fresh washed and styled POP look.

A: So that was the second style you were representing?

V:  The second one was called “UrbaN DREaDS”. We were representing this look 3 years ago but I can tell you what Urban dreads are still popular on the grunge rock scene today. It is most likely because it is a maintenance-free hairstyle. Once the dreads are placed, you rarely need to wash or style your hair until the dreads come out. True dreads are made with beeswax and should be done by a professional hairdresser who has had experience in placing dreads.

A: Is it possible to make dreads at home by myself? As I know grungers are not likely to spent much money, even their fashion looks not very expensive.

V: Yeah you can make your own temporary dreads at home by using a styling wax the best one is “OSIS +” with 3 level of control. Working with dry hair, use your fingers to apply wax to a sectioned off piece of hair that is about an inch in width. Apply the wax to the top and then use it to twirl the hair down as you spread the wax along the section. Secure at the bottom by pinching, and you’ll have dreads that will last all day or night, until you’re ready to wash them out.

V: And the  third one we done was “ShavED” look. This look are more popular among grunge girls. With this hairstyle, girls shave only a section of their hair. It could be a half of their head or the section underneath their hair so that the shaved portion is only visible when the hair is pulled into a ponytail. Of course, this is not a short-term hairstyle; rather, it is a drastic change. If this is the hairstyle for you, ask your hairstylist for a shaved or buzzed cut in an area that you specify. If you have a more corporate job you may want to shave a section that is not visible when your hair is down. Of course, if you want to truly express yourself, shave another area of the head, like the left side or the space above the ear for a true grunge look.

A: Thank you very much for finding time to speak with me about Grunge hairstyles. I Hope it will be interesting and useful for our readers. Thank you one more time. Bye.


Wednesday, 12 January 2011


Fall Winter 2010 - 2011

Fashion seems to be on a consistent 20-year cycle. That is, each season the styles from approximately two decades prior can be seen interpreted on the runways for modern fashion lovers. So now in 2010, it's right on time for fashion from the 1990's to be coming back to the forefront of style consciousness.
There are a wide of variety of things that characterize the '90s, but one that stands out among the rest is Grunge. Twenty years ago the grunge fashion movement was fueled by a music genre of the same name, whose pinnacle icon was the moody rock star Kurt Cobain. Along with his band Nirvana, Cobain had an entire generation dressing in ripped jeans, dingy t-shirts, and nubby flannels.
Today, grunge has crept back into style, but the modern version has a more polished, "I've had a bath recently" appeal. Contemporary men are fusing the so-called metrosexuality of the '00s with the laid back casuals of the '90s. Stars like actor and musician Jared Leto epitomize this new age grunge.

So how do you get the grunge look?
Let's start from the top: The beanie is great for the cool temperatures of fall and winter, but wearing this style of hat isn't always about keep warm. To wear it grunge-style choose black or another dark neutral. It should fit kind of loose so that you can push it back to sit behind the crown of your head. This look was seen on the Fall/Winter 2010-11 designer runways. From left to right: Marni, Kris Van Assche, John Varvatos.

Next, the quintessential grunge element - the plaid shirt. Although in the '90s it was almost always a flannel shirt, the modern take allows for lighter weights, like cotton and linen. No matter what the material, however, you should definitely try tying it around your waist. This move can take almost any outfit from plain the grungy in a couple seconds flat!
Tying shirts around your waist is so much associated with grunge style, that the shirt needn't even be plaid. Giuliano Fujiwara and Galliano do a classic take on the waist shirt, while Jean Paul Gaultier makes it extra clean and modern with a solid color tee.

As a general rule, nothing in grunge style should look brand new (even if it is) or freshly pressed. Ripped and otherwise distressed jeans fit into the style perfectly. The good news is that you can achieve this very affordably, by going at a pair of your old jeans with some scissors and a scrub brush. Another alternative is to visit your local thrift store. But if you’d like a high-end label and are willing to spend the cash, there are plenty of options from the designer runways. From left to right: DSquared2, D&G, William Rast.

Finally, your footwear is a big part of your overall grunge look. In the spring and summer seasons some well-worn Chuck Taylors or Vans will do the trick, but in the cold months you may want something to provide you with a bit more protection from the elements. Your solution: combat boots. Visit an army surplus store to see if you can find these at affordable prices. Otherwise, pick up a designer pair, as seen on the runways of (L to R) Ann Demeulemeester, Neil Barrett, and Dolce & Gabbana.

Generic Fashion research on GRUNGE subculture.

Grunge style make ups from 2010 catwalks.
Makeup artist Tom Pecheux in the collection of Peter Som described the sight as «Upper East Side meets Woodstock» and turned a subtle gold shimmer on eyes and controversial purple lips. Sand and dreary grunge style has never looked so attractive.

Grunge was never a fashionable trend in the full sense of the word. All that with which most designers associate this style today: plaid shirts, leather jackets, baggy sweaters, faded T-shirts and layering of clothes - just a cursory look at the elements of the subculture that originated in Seattle in the late eighties.

Marc Jacobs - one of the few who have carried this style through the years of his work: he exploits the individual components of grunge in his line Marc by Marc Jacobs from     beginning of its foundation. In the main line of Marc Jacobs and Louis Vuitton, where designer since 1997, the bulk of sweaters and shoes a little rough: if the young audience all this time was ready to play Kurt Cobain or Eddie Weder (frontman of Pearl Jam), is more demanding public, buys suitcases monogrammed LV, hardly

The fashion for grunge in the last twenty years one way or another manifested in the collections of many designers. But, just as in music, attempts to revive the style in vogue after the triumph of Marc Jacobs, so useless and failed. None of the designers of the emergence of this style can be discerned from the collection to collection, and the general mood on the runways, except for some flashes and did not happen.